Facebook has been receiving a lot of criticism lately for their lack of a cohesive mobile advertising strategy. I’ve been a voice in that chorus. Before their IPO, they lost General Motors – one of
Most of us know that digital advertising and the social media space are evolving with incredible speed and it can be difficult to stay abreast of the latest marketing opportunities. This is especially true in automotive – a vertical
A dying medium? Hardly! Despite being well over 11 decades old, the communication opportunities available via radio have never been more vibrant, diverse, or dynamic. For brands, radio advertising is probably a great fit for your
The new Facebook Chairs ad doesn’t tell me anything about the social media site or their one billion user milestone. What is this spot telling me? Facebook has a
Roughly a month and a half until the November election in America. Seven weeks until the final, irreversible decision (unless the Supreme Court steps in again) is made by the People. In our current age of hyper-partisan rhetoric, unparalleled political vitriol, and record-breaking
The emergence of QR codes in the American marketplace has been precarious at best. Arriving (in earnest) about a decade after their adoption in Japan and partially in Europe, they were never sufficiently presented to the public. No
We’ve been staring at the Windows flag for how long??? Microsoft has revealed their new logo after 25 years of the same ‘ol, same ‘ol. This is a testament to branding and how an image
“You’ve got to get a Facebook account!” “Everyone’s on Twitter.” “Pinterest is the best. It will help you spread the word.” Ignore the social media hype All of the above quotes are myths.