Marketing Archives - Nathan Greenberg

21 Oct

The Internet Isn’t Free

By nathangreenberg
In Marketing

Newsflash: The internet isn’t free. Recently, a company called AdTrap announced that they have devised a method of blocking nearly all advertisements online. From Google (including YouTube) to news sites, text and display advertising is eliminated. Your “privacy is

13 Jul

Quote About Life and Advertising

By nathangreenberg
In Marketing

“When will the truth come into season? I have a feeling it will be a long time.” It is far too often accepted to “fudge”, “stretch”, or “embellish” in advertising. These aren’t always negative and

14 Apr

Bad Customer Service is Bad Marketing

By nathangreenberg
In Marketing

There are still millions of companies that fail to understand a basic premise about their own environment – customer service matters. These companies occupy a space in which they no longer have control over their brand. They can still

29 Oct

My Experience at Digital Dealer 2013

By nathangreenberg
In Marketing

Most of us know that digital advertising and the social media space are evolving with incredible speed and it can be difficult to stay abreast of the latest marketing opportunities. This is especially true in automotive – a vertical

17 Oct

5 Reasons to Use Radio Advertising

By nathangreenberg
In Marketing

A dying medium? Hardly! Despite being well over 11 decades old, the communication opportunities available via radio have never been more vibrant, diverse, or dynamic. For brands, radio advertising is probably a great fit for your

04 Sep

Why I Stopped Advertising with QR Codes

By nathangreenberg
In Marketing, Research

The emergence of QR codes in the American marketplace has been precarious at best. Arriving (in earnest) about a decade after their adoption in Japan and partially in Europe, they were never sufficiently presented to the public. No

23 Aug

Microsoft Unveils a New Logo After 25 Years

By nathangreenberg
In Marketing

We’ve been staring at the Windows flag for how long??? Microsoft has revealed their new logo after 25 years of the same ‘ol, same ‘ol. This is a testament to branding and how an image